TRANSFORMATION MADe SENSE
Complex change needs more than a rollout plan. People need to understand what's changing, why it matters and what it means for them.
I led creative communications for a major ERP transformation, partnering across teams to turn a complicated business and technology initiative into communications and experiences our customers could understand.
MY ROLE:
Creative and Content Strategy · Executive Communications · Customer Experience at the Forefront
WHAT I DID:
Creative and Content Strategy · Executive Communications · Customer Experience at the Forefront
WHAT I DID:
• Developed the creative direction and communication approach
• Translated complex technical and operational changes into clear messaging
• Drove communications and experiences across audiences
• Partnered with cross-functional and executive stakeholders
• Helped connect the transformation story across the organization
• Enhanced the experience for existing and new customers
(And this work was recognized with a Transformation Team Innovator, Creative Lead award.)
The goal wasn't to communicate more.
It was to make the change easier to understand, for our customers, for the organization.
It was to make the change easier to understand, for our customers, for the organization.
Microsites • Emails • Videos & User Guides • Mailings • Driver Handouts • Welcome Kits
Enhanced Customer Onboarding