35 years – one big story​​​​​​​
How do you turn 35 years of company history into an experience people want to be part of?
We created a leadership experience that brought the company's history, people, transformation and future together for a major anniversary celebration.
MY ROLE:
Creative Direction · Brand Experience · Executive Communications · Event Activation

WHAT I DID:
• Drove the event theme into the foundational creative concept, aligning messaging to company performance, purpose and future goals
• Directed attendee communications, including pre-event emails and a centralized event hub
• Led creative direction and execution for stage design, presentation environments and on-site display graphics
• Shaped executive presentations through visual storytelling, narrative structure and content refinement
• Coached senior executives on presentation clarity, storytelling and brand alignment
• Designed digital display experiences for the United Center event, extending the brand into a high-profile venue
• Produced feature videos, including the 35th Anniversary story and year-in-review highlighting company accomplishments and impact
• Ensured brand consistency and creative quality across communications, presentations, environmental graphics and digital experiences
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